Modern Marvels: "No Deposit, No Return" Simply Throw it Away.

Everything We Manufacture Contains Energy

When we bury an item we lose that energy. Plus, we use and lose the energy required to bury that item. With most containers and packaging (plastic, glass, metal, aluminum,...) we can recapture that energy. 

In the '60s, the beverage companies began advertising No Deposit, No Return. They had spent $ billions increasing the production efficiency of the container. 

The reason it is not "cost effective" to recycle is that very little money has been spent designing the machines needed to make it "cost effective and efficient." There is no incentive to spend $ billions when we can simply bury it.